top of page
  • Writer's pictureRachel Baines

Maximising Your Agency's Digital Presence

In today's world, having a solid online presence is key for any agency. But it can be frustrating to figure out how to leverage your digital activities, raise brand awareness and increase conversion.

We’ve all been there, you’re doing all the things you know you should be doing, but it isn’t returning results. With the right tactics, agency founders can make the most of their digital presence and create a brand that brings in new clients.

‘How?’ I hear you ask. Read on…

Web Design

Your agency's website is the online face of your brand, and it needs to be both visually appealing and user-friendly. A well-designed website can help your agency stand out from the competition and build trust with potential clients. When designing your website, keep these tips in mind:

  • Keep it simple: A cluttered website can be overwhelming for visitors. Keep your design simple and clean, with plenty of whitespace to make it easy on the eyes.

  • Mobile-friendly: While it’s often said that B2B audiences still prefer desktop over mobile, research from Google and Boston Consulting group in 2017 stated that around 50% of B2B queries are made on smartphones, and this percentage was expected to grow. Google also ranks mobile optimised sites more highly within search results and added this factor to their algorithm in 2015. Therefore, it's essential to have a responsive website that looks great on any screen size.

  • Use high-quality images: Invest in high-quality images that reflect your brand's personality and values.

  • Easy navigation: Make sure your website's navigation is easy to use and intuitive. Visitors should be able to find what they're looking for quickly and easily.

  • Clear calls-to-action: 33% of the agencies we surveyed in our Agency Marketing Report were missing clear CTAs. Optimise for conversion from the outset when briefing your web designers.


Creating engaging content is key to attracting and retaining clients. Your content should be informative, educational, and provide value. Here are some tips for creating great content:

  • Know your audience: Understand your target audience and create content that speaks to their needs and interests.

  • Know your audience: Understand your target audience and create content that speaks to their needs and interests.

  • Yes I know that’s in there twice, but that’s because I cannot stress enough how important doing this is for you to see real meaningful results from your content marketing! Plus with 44% of agencies not having a clearly defined audience according to our research, there is a lot of work to be done here.

  • Be consistent: Regularly create and share content to keep your audience engaged and build brand awareness.

  • Use storytelling: Storytelling is a powerful way to connect with your audience and build brand personality.

  • Use social proof: Incorporate client testimonials, case studies, and other forms of social proof to build credibility and trust.

  • Set KPIs: Understand what you want to achieve with each piece of content you create then make sure you measure its success.

Social Media

For agencies, social media is a valuable tool for building brand awareness, engaging with your audience, and driving traffic to your website, but remember these four tips to really maximise the value you gain from being on social platforms:

  • Choose the right platforms: Identify which social media platforms your target audience is using and focus on those. Remember to also post content that will be suitable for the platform and your audience.

  • Be consistent: Consistency is key to building a following on social media. Create a posting schedule that works for you and stick to it.

  • Engage with your audience: Respond to comments and messages promptly and encourage engagement with your content.

  • Use visual content: Use images, videos, and other visual content to make your social media posts more engaging.

Check out our guide to how agencies and founders can get the most out of LinkedIn, now.


Search engine optimisation (a.k.a; SEO a.k.a; the dark arts of internet wizardry) is the practice of improving your website's visibility on search engine results pages (SERPs). Here are some tips for improving your agency's SEO:

  • Use relevant keywords: Identify the keywords and phrases that your target audience is searching for and incorporate them into your website content. There are lots of free and low cost tools you can use to do this if hiring a pro isn’t an option right now.

  • Create high-quality content: The better your content, the more likely it is to be shared and linked to, which can improve your search engine rankings.

  • Use internal linking: Link to other pages on your website to improve navigation and help search engines crawl your site.

  • Optimise your metadata: Use descriptive meta titles and descriptions to make it clear to search engines what your pages are about.

Practice What You Preach Agency Marketing Report

In our ‘Practice What You Preach’ agency marketing report, we found that 59% of agencies scored, lacked content that illustrated their value and communicated their unique perspectives. While 44% of agencies produce content without a clear audience in mind. To maximise your agency's digital presence, it's important to address these gaps and focus on creating content that showcases your agency's expertise and the value you bring to clients.

There is a real need for agency founders to invest in their digital presence, ensuring that their website and social media profiles are up-to-date, engaging, and reflective of their brand in order to see meaningful results from their activities.

If you need a bit of help maximising your digital presence, why not come and have a chat with us to see how we might be able to assist?


Download our Practice What You Preach report

Agency marketing is hard. Our research with over 100 UK agencies proves it. Download the report to learn how to become your own best case study.


Post: Blog2_Post
bottom of page