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Blog
Discover our latest news, views and insights on all things agency marketing and new business.
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Claire Hutchings
Aug 151 min
Leeds Agency Networking
Chime Agency and The Agency Adventure are roadtripping to Leeds this summer. Whether you run an agency, work for an agency, or support...
Hannah Williams
May 292 min
BIMA 100 Double Win for Chime Agency Duo.
We are happy to announce that Claire Hutchings, and Rachel Baines, are part of the 2024 BIMA 100
Rachel Baines
May 191 min
Navigating the agency marketing crisis
Highlights from our panel discussion
Rachel Baines
May 63 min
Bridging the Transatlantic Divide
Agencies in both the US and the UK are trying to figure out the best ways to stand out with their marketing and there is a lot to do!
Claire Hutchings
Apr 293 min
Leveraging Social Media Strategies for Agencies
Our recent research into 200 agencies’ marketing reveals that agencies are still struggling to utilise digital platforms and social channels
Rachel Baines
Apr 234 min
"But Chat GPT could do it for free": Unpacking the value of agency work in the era of AI
The implications of AI on agency work and client expectations have become a hot topic. How to show your worth in an AI-enhanced world.
Hannah Williams
Apr 222 min
Why Your Agency's Generic Value Proposition Could Be a Marketing Flop
You need to stand out in agency marketing. But many need help with a standard stumbling block: a generic value proposition
Rachel Baines
Apr 154 min
How to navigate content creation around the latest trends
Content creation, especially when centred on cutting-edge trends like AI, is critical for agencies aiming to be seen as industry leaders
Rachel Baines
Apr 84 min
The Rise of Hero Moments in Agency Marketing and Why You Need One
The ability to craft and highlight "hero moments" has become a crucial way for agencies to distinguish themselves in a crowded field.
Claire Hutchings
Apr 23 min
Learn agency marketing from the best
This year, we scored 200 agencies on our Chime Agency Marketing Benchmark Research. SEO agency SUSO came out on top!
Kamila Stopka
Mar 213 min
Navigating the agency marketing crisis to come out on top
It’s been a tough year for agencies. From economic downturns, shifting buying behaviours, budget constraints and increased competition, agen
Claire Hutchings
Feb 201 min
Event: Evolve Your Agency Marketing
Join us on 26th March to hear the findings from our 200-strong research into agency marketing
Kamila Stopka
Dec 11, 20233 min
What is an Ideal Customer Profile and why your agency needs one
Let's break down why an ICP is a key component for agencies wanting to succeed in today's market.
Claire Hutchings
Oct 30, 20234 min
Agency marketing is just for new business, right?
Agency marketing isn't just for new business. It can support your client servicing efforts too. Find out how now.
Claire Hutchings
Oct 9, 20232 min
Writing Award Winning Entries
Read our guide to creating award-winning entries. Here are our five top tips
Louise Henderson
Aug 14, 20233 min
Leveraging Social Media for Agency Marketing Success
Social media is an essential part of any marketing strategy. Learn how to leverage it for your success.
Hannah Williams
Jul 26, 20234 min
Get cosy with your competitors
Learn how understanding your competitors can move your business forward.
Kamila Stopka
Jul 11, 20232 min
The Agency Accelerator Podcast: Harnessing the power of marketing for agency growth
Claire Hutchings spoke on The OMG Center's podcast about the importance of marketing for agency growth. Read what she had to say.
Louise Henderson
Jul 10, 20234 min
Marketing Content Strategy: What It Is and Why You Need One
In today's digital age, a content strategy is crucial for successful marketing. Find out how your agency can benefit from one.
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