No and low-code platforms are becoming mainstream, with more and more agencies employing them for their benefit.
In our first ever webinar, Chime Agency’s Claire Hutchings spoke to three incredible agency founders about how agencies can get the most from low and no-code platforms for themselves and their clients.
The webinar is now available for all to re-watch or you can read a summary of our key takeaways below.
Expert Panellists
Summary
What is the difference between no and low-code?
Both of these technologies allow you to create digital content without the need for developers.
No-code empowers design teams to create their design from start to finish, whereas low-code allows you to add additional functionality and flourish at the end.
What are the benefits to your agency's clients?
The main benefit is that no and low-code tools put you in control. They remove limitations and empower clients to take back control of their site.
Other benefits include:
Scalable – because of their flexibility these sites allow your website to grow with you. Many, such as Webflow, have a scalable CMS that can grow with your business.
Maintainable - They are quick and easy to maintain, so there’s no need for an in-house development team.
Quick - They allow you to get your idea to market faster. They are easy to learn and increase the speed of delivery.
Cost effective – because you don’t require a lot of developer time, no-code design solutions are generally a cheaper option
Security – There’s no need for additional plug-ins. Everything is on one platform meaning your website and content are safe.
What are the limitations of websites on no-code platforms?
No-code platforms provide a lot of solutions but are not the answer for everybody. You need to understand your requirements to select the right platform.
Platforms differ, whether that be by price point, the integrations they allow or how they work across devices. Understanding your goals and the type of content you want to produce will allow you to narrow down which platform is right for you.
Will, points out that Webflow for instance works really well for marketing sites but if e-commerce is your primary goal – there may be better solutions.
Do speed and agility come at the cost of quality and creativity?
No! No and low-code platforms allow you to own your creativity and bring your results around quicker than with code. They’re also great for creating high-quality interactive content, like a quizzes or infographics.
No code means a quick turnaround for quick impact where it matters. This means you avoid having to re-design every part of your website, instead targeting specific content which you want updated.
Is low/no code just about websites?
No-code can be used to create a variety of bespoke branded content, not just websites.
Hannah, from H Labs, shared they’ve done a lot of work on projects such as advertorials and annual reports for example. They’ve even utilised Typeform for interactive quizzes.
Who is low/no-code for?
No and low-code works well for both corporate and commercial clients.
The panellists work with a variety of businesses to help them cease the benefits of no-code. Hannah mostly works with enterprise level clients for branded content, Krishna with entrepreneurs and micro businesses, and Will with SMEs.
What are the opportunities for agencies in the no/low code space?
Your own website
The biggest one is optimising your own website. The scalability of these platforms is incredible. They allow for integrations like scheduling, booking, courses, and memberships at the click of a button. You also don’t have to worry about your site crashing after a plug-in update because it’s all on one platform. Plus you can update your agency’s site often, without the need for developers.
Democratised digital design for all teams
No-code is really intuitive and easy to learn. This means marketing teams are no longer tied by how quickly their tech team can turn things around to deliver a new product. They are empowered to manage the site themselves.
Adding a new revenue stream
If you already have a team of designers, upskilling them in some no-code sites will allow you to offer new solutions to your clients. But equally, as a traditional web or software development agency, you can use no-code platforms to speed up your prototyping and A/B testing or use no-code solutions to diversify your services and client pool by offering cheaper entry points with high margins.
What is the future of no-code?
Krishna prefaced by saying the future of no code is still unknown as we don’t know what the world of Web 3 will look like. What we will probably be seeing is an integration of artificial intelligence (AI) to no-code platforms to make content creation even more efficient.
As only 0.5% of the planet know how to code, no-code will give more people the power to create. We will likely see more people without coding knowledge building software with no-code.
However, the panellists didn’t see this putting designers or developers out of jobs, as even with AI technology, businesses will still have various needs and require human refinement.
Get in touch
If you are planning to update your agency’s website and would like a sounding board, get in touch. Chime Agency have supported many agencies through the process of selecting a website partner, defining the brief, creating and curating content for their new site.
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